{"id":9,"date":"2026-04-02T14:26:52","date_gmt":"2026-04-02T06:26:52","guid":{"rendered":"https:\/\/aaerz.com\/?page_id=9"},"modified":"2026-04-08T16:34:42","modified_gmt":"2026-04-08T08:34:42","slug":"about","status":"publish","type":"page","link":"https:\/\/aaerz.com\/index.php\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9\" class=\"elementor elementor-9\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73535a1 e-flex e-con-boxed e-con e-parent\" data-id=\"73535a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb4336 elementor-widget elementor-widget-spacer\" data-id=\"6eb4336\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adbf35c e-flex e-con-boxed e-con e-parent\" data-id=\"adbf35c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d7d070 elementor-widget elementor-widget-text-editor\" data-id=\"2d7d070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"mb-4 800:mb-6\"><span class=\"block leading-tight uppercase font-bold text-12 tracking-7 text-gray-dark\">CHAPTER ONE: BETTER BY DESIGN<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7c4d71 e-flex e-con-boxed e-con e-parent\" data-id=\"e7c4d71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd09b76 elementor-widget elementor-widget-heading\" data-id=\"fd09b76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We design gear that solves problems for you and your pet, so the two of you can enjoy exploring the world together.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74c2b2a e-con e-atomic-element e-flexbox-base\" data-id=\"74c2b2a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"74c2b2a\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c472416 elementor-widget elementor-widget-image\" data-id=\"c472416\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"162\" src=\"https:\/\/aaerz.com\/wp-content\/uploads\/2026\/04\/t032c77b694d388d664.jpg\" class=\"attachment-large size-large wp-image-36\" alt=\"\" srcset=\"https:\/\/aaerz.com\/wp-content\/uploads\/2026\/04\/t032c77b694d388d664.jpg 400w, https:\/\/aaerz.com\/wp-content\/uploads\/2026\/04\/t032c77b694d388d664-300x122.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa3d417 e-flex e-con-boxed e-con e-parent\" data-id=\"fa3d417\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da5284b elementor-widget elementor-widget-spacer\" data-id=\"da5284b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c486a4 e-con-full e-flex e-con e-parent\" data-id=\"4c486a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f671a0c elementor-widget elementor-widget-text-editor\" data-id=\"f671a0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"font-serif text-20 800:text-24 pb-6 800:pb-4\">Instead of adapting existing ideas, we design our products from the ground up. It\u2019s how we know they\u2019re the best tools for your life and not just the best version of something else.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65a5f0b e-flex e-con-boxed e-con e-child\" data-id=\"65a5f0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t\t\t\n\t\t<img class=\"e-image-base \" \n\t\t\t\t\tdata-interaction-id=\"618ad9e\" \n\t\t \n\t\t \n\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/aaerz.com\/wp-content\/plugins\/elementor\/assets\/images\/placeholder-v4.svg\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-784f1ca e-flex e-con-boxed e-con e-parent\" data-id=\"784f1ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31ddeec elementor-widget elementor-widget-text-editor\" data-id=\"31ddeec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>So if our products dont look like anything you\u2019ve seen before, that\u2019s a very good thing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba67d86 e-flex e-con-boxed e-con e-parent\" data-id=\"ba67d86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-636f1cd elementor-widget elementor-widget-spacer\" data-id=\"636f1cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98d73c7 e-flex e-con-boxed e-con e-parent\" data-id=\"98d73c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5076c elementor-widget elementor-widget-text-editor\" data-id=\"ab5076c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>chapter two: safe and hound<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44254ba elementor-widget elementor-widget-heading\" data-id=\"44254ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Did you know? There are no safety standards for pet products. So, we designed our own protocol.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a78e274 elementor-widget elementor-widget-spacer\" data-id=\"a78e274\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-925ff5a e-flex e-con-boxed e-con e-parent\" data-id=\"925ff5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-69996ae e-con-full e-flex e-con e-child\" data-id=\"69996ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4decdee elementor-widget elementor-widget-text-editor\" data-id=\"4decdee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Safe materials<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d06853 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9d06853\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nothing hazardous to you or your pet, ever. We choose materials that are durable and food-safe (we know pets like to lick things).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-043699f e-con-full e-flex e-con e-child\" data-id=\"043699f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0966111 elementor-widget elementor-widget-text-editor\" data-id=\"0966111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Minimal hazards<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f5bd8a elementor-widget elementor-widget-text-editor\" data-id=\"5f5bd8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>That means keeping the design minimal: no unnecessary small pieces that could break off and do major damage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cd7000 e-con-full e-flex e-con e-child\" data-id=\"6cd7000\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09d9f32 elementor-widget elementor-widget-text-editor\" data-id=\"09d9f32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Strength-tested<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf7f43b elementor-widget elementor-widget-text-editor\" data-id=\"cf7f43b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We put everything we make through a battery of tests to make sure it\u2019s strong enough to keep your pet safe, no matter what.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c932c2f e-flex e-con-boxed e-con e-parent\" data-id=\"c932c2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed7e4f5 elementor-widget elementor-widget-spacer\" data-id=\"ed7e4f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3b7cde e-flex e-con-boxed e-con e-parent\" data-id=\"d3b7cde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2dd5122 e-con-full e-flex e-con e-child\" data-id=\"2dd5122\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2aef9 elementor-widget elementor-widget-image\" data-id=\"1a2aef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"280\" height=\"186\" src=\"https:\/\/aaerz.com\/wp-content\/uploads\/2026\/04\/labradorretriever-001.jpg\" class=\"attachment-large size-large wp-image-49\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-142963d e-con-full e-flex e-con e-child\" data-id=\"142963d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf12574 elementor-widget elementor-widget-heading\" data-id=\"bf12574\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The world can be a dangerous place, whether or not your pet knows it.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c3e23 elementor-widget elementor-widget-text-editor\" data-id=\"18c3e23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We believe that helping your pet stay safe is about more than getting you leashes that can withstand anything (though we\u2019re into that too): it\u2019s about delivering tools that are so intuitive, you can actually focus on the world around you, and be ready to make their world a whole lot more fun too.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d402d0 e-flex e-con-boxed e-con e-parent\" data-id=\"7d402d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29013aa elementor-widget elementor-widget-spacer\" data-id=\"29013aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1af8c1 elementor-widget elementor-widget-text-editor\" data-id=\"a1af8c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>CHAPTER THREE: JOIN OUR FAMILY<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e433eec elementor-widget elementor-widget-heading\" data-id=\"e433eec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fable is a family-run company that was founded by Sophie and Jeremy, siblings and NYC dog park regulars.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dd7866 elementor-widget elementor-widget-spacer\" data-id=\"5dd7866\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eac6884 e-flex e-con-boxed e-con e-parent\" data-id=\"eac6884\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b53a2ac e-con-full e-flex e-con e-child\" data-id=\"b53a2ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-799be04 e-con-full e-flex e-con e-child\" data-id=\"799be04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CHAPTER ONE: BETTER BY DESIGN We design gear that solve [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/aaerz.com\/index.php\/wp-json\/wp\/v2\/pages\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aaerz.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aaerz.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aaerz.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aaerz.com\/index.php\/wp-json\/wp\/v2\/comments?post=9"}],"version-history":[{"count":22,"href":"https:\/\/aaerz.com\/index.php\/wp-json\/wp\/v2\/pages\/9\/revisions"}],"predecessor-version":[{"id":59,"href":"https:\/\/aaerz.com\/index.php\/wp-json\/wp\/v2\/pages\/9\/revisions\/59"}],"wp:attachment":[{"href":"https:\/\/aaerz.com\/index.php\/wp-json\/wp\/v2\/media?parent=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}